Project M1: Martina Wan
Martina is our favourite elite triathlete: running, swimming & cycling. We did this project to show her our love and our admiration for the gruelling schedule these elite athletes have to keep up. We took Martina through a brand development process that helped her articulate her vision and personal philosophy, then created marketing materials to assist her in securing sponsorship and communicating her vision to the world.
We developed Martina's site in Drupal. She manages it herself and maintains her blog through it.
The media package included a presentation folder, a number of promosheets, a sticker.
Layout and design assistance was by Amer Alkhatib.